A Project tackling Deceptive Design online
through interventions bridging Design and Policy
How can we design a trustworthy digital future for all?
How can we create digital experiences that are safe, promote well-being and can be trusted by users?
The Design Beyond Deception Project is an attempt to re-engage with UI/UX design practice today in order to tackle deceptive design, and move towards ethical practices.
In this project, we aim to investigate the impacts of 'dark patterns' on users, markets and society at large by using participatory methods and human-centered design to create a manual on responsible design for practitioners.
Explore the Project
The project includes a Designer's Manual to tackle Deceptive Design and a Research series unpacking the harms of deceptive design on consumers, markets and society also covering the future policy directions. Explore these work streams below.
The designer's manual is a practical, hands-on guide for designers and other practitioners who seek to move towards trusted and responsible design practice for a better digital future.
The Designer's Manual to tackle Deceptive Design Practices
4+ Consultations
50+
Global Experts
20+
Interviews
Project Impact and Spotlight

Main Stage Talk @Design Up Conference 2024
Our Co-Founder, Titiksha Vashist, delivered an insightful lightning talk on deceptive design, global regulations, and the crucial role designers play in building a safer, trustworthy digital future. Read more

Workshop with design leaders @DesignUp 2024
The Pranava Institute conducted a workshop on Deceptive Design for over 20 participants at DesignUp 2024. The workshop utilised activities from our "Design Beyond Deception" manual, equipping participants with the skills to identify and mitigate deceptive practices. Read more

Our Co-Founder, Titiksha spoke at the Global Innovation Gathering (GiG) Community call on 'Creating Trustworthy Digital Futures: Tackling Deceptive Design to enhance Privacy Online' exploring the intersection of deceptive design, privacy, and consumer trust. Read more

Academic presentation @ Data Protection Law Scholars Network
Titiksha Vashist spoke about 'Actualising privacy for the end-user: Taking deceptive design seriously' at the International Researchers Online meet up organised by the DPSN network.